Walt Disney’s label Hollywood Records will soon be offering a new CD format. that includes extra features. With hopes of encouraging CD sales, the label unveiled their new CDVU+ (CD View Plus) format. Features include digital magazine extras, song lyrics, band photos and much more to “boost fan loyalty.”
The CDVU+ will replace the standard jewel case and booklet with recyclable packaging. This format will debut on August 7th when the group Jonas Brothers release their album.