Takeover Records has announced the launch of Takeover Digital, a next generation digital record label at www.TakeoverDigital.com, based upon an innovative Dashboard System┞¢ created by Iventa Corporation. The Dashboard System┞¢ provides Takeover Digital with the ability to give each artist their own webpage—including customized display of the latest news, tour information, message boards, and streaming videos for purchase—resulting in a unique interactive experience for the customer. The software is completely integrated, giving artists the ability to sell merchandise, downloadable music files, and ringtones via text and side load, directly to their fan base.